Join us on a journey through the 1997 Hasbro Pre-Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars: Transformers.
The 1997 Hasbro Pre-Toy Fair Catalog presented readers with information on the newest slate of Star Wars action figures and vehicles. When Hasbro acquired Kenner along with Tonka in 1991, they gained control over the Star Wars IP. Knowing that Star Wars fans were loyal to the Kenner brand, they allowed the continuing line to carry the name. This set-up continued until Hasbro fully absorbed Kenner in 2000. Thus, the Star Wars toys in this catalog still carried the Kenner name.
Turn Your Hasbro Toy Fair Catalogs and Star Wars Toys to Cash Today
This 1997 Hasbro Pre-Toy Fair Catalog page presented #27597: Star Wars Action Playset Assortment with the Death Star Escape and Detention Block Rescue.
The Death Star Escape featured a firing cannon and sliding blast shield door. Meanwhile, figures could “duel” on the removable bridge. Figures could swing to safety on a string with a belt. It also featured bottomless pit graphics.
Then, the Detention Block Rescue featured an opening escape hatch and sliding cell door. It had a double-barreled laser cannon that fired missiles. This set also featured pivoting wall-mounted blaster weapons.
Next, Hasbro promoted #27609: Electronic Talking C-3PO Carry Case, featuring authentic movie phrases. Fans could hear lines like “Oh my!” “I am C-3PO, human-cyborg relations,” and “R2-D2, where are you?” This vac-metalized case also had light-up eyes. Furthermore, this shelf-demonstrable case came with batteries.
We are glad to present these exciting exclusive 1997 Hasbro Pre-Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
Do you have old and used Hasbro toys?
Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.