Join us on a journey through the 1997 Hasbro Pre-Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars: Transformers.
Aside from G.I. Joe toys, the 1997 Hasbro Pre-Toy Fair Catalog presented information on the latest Action Man action figures. Back in the 1960s, the success of G.I. Joe in the United States inspired Palitoy to create Action Man in the UK. As General Mills closed down its toy division, Palitoy shifted hands to Kenner, which later became part of Hasbro. So, Action Man received another chance to shine in the 1990s during a short revival period.
Turn Your Hasbro Toy Fair Catalogs and Toys to Cash Today
This 1997 Hasbro Pre-Toy Fair Catalog page promoted #16165: Ninja Eyes Action Man Assortment. No enemy could hide from the eyes of Action Man. This poseable figure featured shifting eyes that owners moved from side to side. It also included ninja shorts, chest armor, a ninja sword, and a removable turban.
Then, Hasbro presented #16165: Climber Action Man Assortment. Players could scale to new heights of adventure with Action Man. This deluxe, poseable figure was ready for realistic rock climbing action. Thus, it included a pistol, shorts, sunglasses, a climbing sash, boots, and a suction-cup climbing tool.
We are glad to present these exciting exclusive 1997 Hasbro Pre-Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.