1996 Hasbro Toy Fair Catalog – 31 – G.I. Joe Extreme


We invite you to explore the pages of the 1996 Hasbro Toy Fair Catalog with our high-definition scans. This catalog was handed out to retailers and other vendors. It helped the company promote its new toy selection and sign up vendors to sell their toys. It also gave some exclusive first looks at its upcoming toys from the year.

The 1996 Hasbro Toy Fair Catalog introduced a new take on one of their classic toy lines with the G.I. Joe Extreme action figures. Since the 1960s, G.I. Joe has been one of Hasbro’s most significant action figures, even though it took a short break in the 1970s. However, since the 1980s, the toy line has been running strong with a new emphasis. However, as the 1990s rolled around, G.I. Joe required a new facelift to continue capturing children’s hearts. This led to them introducing G.I. Joe Extreme.

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This 1996 Hasbro Toy Fair Catalog page presented information on the 27694 G.I. Joe Extreme Action Playset Assortment. The G.I. Joe Extreme team battled SKAR forces in two differently themed playsets: the Ice Station Zero and the Counter Attack Tech Base.

The next item on this page was the 27670 G.I. Joe Extreme Die-Cast 5-Pack. The Extreme Strike Force came in one complete special-edition set. This set even included a working combat compass.

Then, the 27665 G.I. Joe Extreme Die-Cast Vehicle Assortment included four collectible vehicles styled after the large-scale originals.

This page also featured information on the 27685 G.I. Joe Extreme Action Pack Assortment. This assortment included three different themes with exciting action accessories for G.I. Joe Extreme team missions. First, the Alpine Enforcer set featured a working, climbing backpack and Battle Hawk. Then, the Cybernetic Exo-Armor set featured poseable Cyber Arms with Dual Rocket Launchers. The final piece was the Shadow Stealth Defender set, which featured a working Spy Cycle and a shooting grappling hook launcher.

Finally, the 80955 G.I. Joe Collector’s Assortment included all new fully poseable 12” tall figures. These toys wore authentically styled, modern military uniforms of today’s soldiers. There were even dog tags included with each figure.

We are glad to present these exciting, exclusive 1996 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.

About Our Hasbro Toy Fair Catalog Scans

To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.

These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.

Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.

While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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