We invite you to explore the pages of the 1996 Hasbro Toy Fair Catalog with our high-definition scans. This catalog was handed out to retailers and other vendors. It helped the company promote its new toy selection and sign up vendors to sell their toys. It also gave some exclusive first looks at its upcoming toys from the year.
The 1996 Hasbro Toy Fair Catalog introduced a new take on one of their classic toy lines with the G.I. Joe Extreme action figures. Since the 1960s, G.I. Joe has been one of Hasbro’s most significant action figures, even though it took a short break in the 1970s. However, since the 1980s, the toy line has been running strong with a new emphasis. However, as the 1990s rolled around, G.I. Joe required a new facelift to continue capturing children’s hearts. This led to them introducing G.I. Joe Extreme.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
The first item on this 1996 Hasbro Toy Fair Catalog page was the 81239 G.I. Joe Extreme 4-Pack. In this set, the G.I. Joe Extreme team prepared to repel an urban attack. It came with exclusive urban commando figures that featured dramatic styling and individual weapons.
Next, Hasbro presented information on the 27608 G.I. Joe Extreme Combat Communicators. They were the ultimate two-way communicators for extreme G.I. Joe Adventures. They featured three battle sounds at the press of a button. These toys also featured a flip-up surveillance screen notepad with a pen, an adjustable wrist strap, and an on/off and volume control dial. Each communicator required 4 “AA” batteries, sold separately, to function.
There was also the 27781 G.I. Joe Extreme Carry Case. This case could hold many G.I. Joe Extreme action heroes, evil enemies, and accessories. Its sturdy, durable design allowed fans to transport their figures on any adventure.
Finally, this page featured the 81224 G.I. Joe Extreme Thunderin’ Fury Tank. This vehicle fired a massive missile attack from its positionable barrel. It featured battle-damage action. The doors opened, side panels ejected, and a figure popped up when an incoming missile hit the radar dish. This toy also included two foam missiles and rolling wheels.
We are glad to present these exciting, exclusive 1996 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.