1996 Hasbro Toy Fair Catalog – 28 – G.I. Joe Extreme


We invite you to explore the pages of the 1996 Hasbro Toy Fair Catalog with our high-definition scans. This catalog was handed out to retailers and other vendors. It helped the company promote its new toy selection and sign up vendors to sell their toys. It also gave some exclusive first looks at its upcoming toys from the year.

The 1996 Hasbro Toy Fair Catalog introduced a new take on one of their classic toy lines with the G.I. Joe Extreme action figures. Since the 1960s, G.I. Joe has been one of Hasbro’s most significant action figures, even though it took a short break in the 1970s. However, since the 1980s, the toy line has been running strong with a new emphasis. However, as the 1990s rolled around, G.I. Joe required a new facelift to continue capturing children’s hearts. This led to them introducing G.I. Joe Extreme.

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The company presented information on the 81225 G.I. Joe Extreme Deluxe Figure Assortment in this 1996 Hasbro Toy Fair Catalog. These action figures were bulked up and ready for battle, helping to show how these guys meant business. Each deluxe action figure featured long-distance Ultra SLAM firepower. Moreover, players could ready them up for any mission with detachable battle armor.

Then, there was the 81235 G.I. Joe Extreme Heavy Artillery Assortment. These action figures brought on the heavy artillery. For instance, the G.I. Joe Detonator with exclusive Sgt. Savage figure honed in on the enemy and slammed the firing button to launch long-distance Ultra SLAM Firepower. Then, the SKAR Spitfire with exclusive Inferno figure blasted long-distance Ultra SLAM firepower into unsuspecting troops. Any incoming missiles that hit their target caused massive battle damage, toppling platforms and figures.

We are glad to present these exciting, exclusive 1996 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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About Our Hasbro Toy Fair Catalog Scans

To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.

These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.

Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.

While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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