We invite you to explore the pages of the 1996 Hasbro Toy Fair Catalog with our high-definition scans. This catalog was handed out to retailers and other vendors. It helped the company promote its new toy selection and sign up vendors to sell their toys. It also gave some exclusive first looks at its upcoming toys from the year.
The 1996 Hasbro Toy Fair Catalog advertised exciting toys based on DC’s characters like Superman: the Man of Steel. This toy line continued Kenner’s legacy with the classic Super Powers toy line, which focused on DC. Moreover, the emergence of a new animated Superman series in 1996 elevated the character’s popularity. Thus, Hasbro leaped on to create new toys based on the infamous Man of Steel.
Turn Your Hasbro Toy Fair Catalogs and Superman Toys to Cash Today
The first toy featured on this page of the 1996 Hasbro Toy Fair Catalog was the 27590/27588 Assortment Cloning Lab Playset. This playset depicted a futuristic laboratory with a positionable capture-claw arm. It featured pump-action bellows for bubbling water play, an opening top hatch, and two weapons.
Then, there was the 27589/27588 Assortment Metropolis Bank Playset. The set featured a story where Superman foiled the robber’s plans by smashing through the bank’s opening doors. It featured a bendable lamppost and bendable bank vault bars. This set also included pretend money bags and bars of gold.
We are glad to present these exciting, exclusive 1996 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
Do you have old and used Hasbro toys?
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.