We invite you to explore the pages of the 1996 Hasbro Toy Fair Catalog with our high-definition scans. This catalog was handed out to retailers and other vendors. It helped the company promote its new toy selection and sign up vendors to sell their toys. It also gave some exclusive first looks at its upcoming toys from the year.
The 1996 Hasbro Toy Fair Catalog promoted Superman action figures, which made a great companion to the new television series. Bruce Timm’s vision of Superman began airing on Kids’ WB in 1996, which brought in new fans. So, Hasbro was ready to entertain these new fans with a fanciful toy line. Thus, they featured the Superman Man of Steel toys within this catalog’s pages.
Turn Your Hasbro Toy Fair Catalogs and Superman Toys to Cash Today
This 1996 Hasbro Toy Fair Catalog page began by presenting information on the 62950 Superman Deluxe Assortment. The toys in this assortment had amazing superpower actions. For instance, Heat Vision Superman had an electronic laser gun. Then, Blast Hammer Steel had a ratcheting arm gauntlet and a launcher. Speeding Bullet Superman could really fly up to 20 feet. There was also a Vision Blast Superman who had a light-up chest emblem. Then, City Stealth Superman came with an urban camouflage flight pack and capture gear.
The next item on this page was the 62940 Ultimate Superman, an awesome 10” poseable man of steel. This toy was highly detailed and had a removable cape. It even featured an exclusive S-Shield display stand.
Another item on this page was the 62923 Matrix Conversion Coupe. This sports car converted into a space jet, turning Clark Kent into Superman. It also featured a disc launcher that fired three discs to blast villains.
This page also promoted the 62915 Kryptonian Battle Suit Vehicle, an all-in-one armored suit and robotic tank. This toy could fire 3 missiles from its launcher. It also featured a power pack with lock-and-load battle ram. Moreover, this toy could grab Kryptonite and villains with its claw.
We are glad to present these exciting, exclusive 1996 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.