We invite you to explore the pages of the 1996 Hasbro Toy Fair Catalog with our high-definition scans. This catalog was handed out to retailers and other vendors. It helped the company promote its new toy selection and sign up vendors to sell their toys. This catalog also gave some exclusive first looks at its upcoming toys from the year.
The 1996 Hasbro Toy Fair Catalog strongly featured the Star Wars action figure line since the company now owned Kenner. This toy line made Kenner a major player in the toy industry in the 1980s. Even though its popularity had waned after the release of the third film, Return of the Jedi, it was experiencing a small resurgence due to the release of the special edition films. Moreover, the popularity of the films was gaining traction as fans began to realize that a prequel series was on the horizon.
Turn Your Hasbro Toy Fair Catalogs and Star Wars Toys to Cash Today
This 1996 Hasbro Toy Fair Catalog page began with featuring 27599/27597 Star Wars Deathstar Chasm from Kenner. Their designers excitingly designed this playset from the heroic scene when Luke rescued the Princess from the Deathstar’s bottomless pit. It featured a sliding blast shield door and a removable bridge, just like in the movie. Moreover, this playset included a shooting missile launcher and a rope with an attached belt. This belt would allow the figure to swing safely across the chasm.
Next, there was the 27598/27597 Star Wars Detention Block Escape. This playset allowed players to re-enact the famous scene when their heroes escaped from incoming Stormtroopers via the Deathstar’s trash chute. It featured an opening escape hatch and a jail cell with a sliding door. The set also included a double-barreled shooting laser cannon.
We are glad to present these exciting, exclusive 1996 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.