1996 Hasbro Pre-Toy Fair Catalog – Godzilla King of the Monsters


Explore the pages of the rare 1996 Hasbro Pre-Toy Fair Catalog with our high-definition scans. Before attending any Toy Fairs for the year, Hasbro handed out this catalog to advertise their upcoming toys. This catalog contained sneak peeks at lines like Gargoyles, G.I. Joe Extreme, and Beast Wars Transformers.

Godzilla: King of the Monsters was one of the final toy lines to appear in the 1996 Hasbro Pre-Toy Fair Catalog. For decades, Godzilla has entertained audiences across the world. While this monster began as the embodiment of nuclear devastation, he had transformed into a pop culture icon. Many companies, including Mattel, have created toys for Godzilla over the decades. In 1996, Hasbro produced a small selection of Godzilla inflatables, action figures, and other toys.

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This 1996 Hasbro Pre-Toy Fair Catalog page first featured #27704, the Inflatable Godzilla, a giant, full-color “King of the Monsters”. It also had a weighted bottom.

Next was #27706, the Godzilla Mini Plush Assortment, soft collectible play figures. This assortment featured Godzilla vs. his “monstrous” enemies.

Hasbro also advertised #27705, the Godzilla 14” Soft Figure. This toy featured flashing light and sound. This soft, durable figure came in a “try me” package.

Then, they presented information on #27723, the Godzilla “At Play” Assortment. The classic creature came in four fun themes. Each figure had detailed styling and rolling wheels.

Finally, there was #27738, the Godzilla Carry Case/Playset, which had a unique trapper-case design. It easily unfolded to reveal figure storage on either side. Meanwhile, the middle compartment featured a pull-down play area with colorful illustrations.

We are glad to present these exciting exclusive 1996 Hasbro Pre-Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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About Our Hasbro Toy Fair Catalog Scans

To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.

These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.

Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.

While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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