Explore the pages of the rare 1990 Hasbro Toy Fair Catalog with our high-definition scans. While these catalogs were originally only handed out to trade professionals, you may now enjoy them. This catalog featured Hasbro’s ever-popular G.I. Joe and Transformers toy lines. It also explored new lines like Tribes and the Flying Fighters.
Page 109 of the 1990 Hasbro Toy Fair Catalog informed readers about G.I. Joe: A Real American Hero action figures and vehicles. Hasbro reinvented their classic G.I. Joe toys in 1982, giving them a modern flair with a distinctive new story. Rather than simply celebrating the military, the toys now featured an anti-terrorist unit that protected America and the World against the evil machinations of Cobra.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
This 1990 Hasbro Toy Fair Catalog page presented the G.I. Joe Retaliator, #6339. It flattened enemy forces with its intense bomb-dropping capability. This vehicle also featured a high-tech, trigger-activated claw and deployable winch for rescuing G.l. Joe vehicles. It came with a spinning fan, side-activated spinning rotor blades, missiles, bombs, and a pilot UPDRAFT.
We are glad to present these exciting, exclusive 1990 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.