As LJN traveled from toy fair to event across the nation, they handed out this exclusive catalog to the trade professionals like dealers, retailers, and vendors. These catalogs enticed dealers to purchase assortments and large shipments of toys to stock their shelves. So, they highlighted their greatest and newest toy lines for the season. For years, only those that attended these toy fairs had a chance to flip through the pages of these exclusive promotional products. However, today is your chance to look at some of the first promotional images of LJN’s toys and video games in the past.
Unfortunately, as the 80s came to a close, LJN began to shift their business to focus more on the hit product on everyone’s lips: Nintendo. As the home console market revived video games from the crash of 1983, LJN began to produce licensed games for these consoles. Likewise, their toy department began to lose steam.
Thus, this catalog reflected the turn toward video games for LJN. While they still had a few action figures lines, like Bionic Six and Wrestling Superstars, they dedicated a lot of their efforts to promote their new video games. Likewise, they promoted magical storyteller books and other electronic devices.
Unlike some of our past catalog scans, we are only providing a small section of pages from this catalog. So, you will not find any scans for the Gotcha, Blasters, and Glooper sections. Instead, we invite you to look over the pages for the Enteractive Games, Bionic Six, and Wrestling Superstars.
Wheeljack’s Lab proudly presents HD scans of the 1988 LJN Toy Fair Catalog featuring Bionic Six, Wrestling Superstars, and more.
Explore the pages of the 1988 Toy Fair Catalog from LJN
Do you have old and used LJN toys or Toy Fair catalogs?
If you have a collection of old and used toys, you can turn those toys into cash. There is no reason to let those old toys collect dust. Contact us today to sell your LJN toys or your collection of toy fair catalogs.