Begin your journey through the 1987 Hasbro Toy Fair Catalog, which highlighted the massive success of G.I. Joe and Transformers in the 80s. This catalog includes exciting previews of the 1987 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
The coverage of the collectible Battle Beasts action figures continued on page 109 of the 1987 Hasbro Toy Fair Catalog. Takara originally introduced these toys to the world in 1986 under the name Beastformers. However, Hasbro brought them over to the West as the Battle Beasts. Since Takara originally intended these toys to be a Transformers spin-off, they briefly made an appearance in the Headmasters cartoon series.
Turn Your Hasbro Toy Fair Catalogs and Battle Beasts Toys to Cash Today
This 1987 Hasbro Toy Fair Catalog page continued to display #5300 Battle Beasts Series I, #5301 Battle Beasts Series II, and #5302 Battle Beasts Series III. These toys featured Battle Emblems that revealed the beast’s power, whether it be fire, wood, or water. To reveal this power, owners rubbed the emblem. Each of these toys came randomly packaged on blister cards, except for the 8-packs that came in a box.
We are glad to present these exciting exclusive scans of Hasbro’s 1987 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.