Join us on a journey through the 1986 Hasbro Toy Fair Catalog, which continued to celebrate the success of G.I. Joe and Transformers. This catalog includes exciting previews of the 1986 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
Page 74 of the 1986 Hasbro Toy Fair Catalog continued to focus on the phenomenally successful The Transformers action figures. After their debut in 1984, the Transformers became one of the most successful toy lines of all time. With the assistance of Marvel, Hasbro successfully blended the ingenuity of Japanese engineering with the creativity of American comics and cartoons. This venture had become so successful that the Transformers made it to the silver screen in 1986.
Turn Your Hasbro Toy Fair Catalogs and Transformers Toys to Cash Today
This 1986 Hasbro Toy Fair Catalog page presented #5742: The Transformers Autobot Hero Assortment. Two recruits joined the Autobot fighting force. First, there was Rodimus Prime, a futuristic vehicle that transformed into a robot and mobile defense bay. Then, there was Wreck-gar, who transformed from a motorcycle to a robot and back. Each came packaged with weapons, accessories, character bios, Tech Specs charts, and decoders. This assortment included six of each.
Next, Hasbro promoted #5771: The Transformers Dinobot Assortment. The giant lumbering Dinobots marched into battle. Each Dinobot came packaged as a dinosaur with attachable weapons, bio cards, Tech Specs charts, and decoders.
We are glad to present these exciting exclusive scans of Hasbro’s 1986 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.