Begin your journey through the 1985 Hasbro Toy Fair Catalog, which offered first looks at new G.I. Joe, Transformers, and more toys. This catalog includes exciting previews of the 1985 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
Page 72 of the 1985 Hasbro Toy Fair Catalog focused on The Transformers, the hit action figures featuring Takara and Japanese toys. After a successful debut year in 1984, the Transformers showed no signs of slowing down in 1985, so Hasbro released a huge roster of new characters for the line. These unique toys popularized and perfected the transforming robot.
Turn Your Hasbro Toy Fair Catalogs and Transformers Toys to Cash Today
On this page, Hasbro advertised assortment #5785: The Transformers Decepticon Plane Assortment, which included three new planes for the Decepticon air forces. After swopping in, these planes transformed into evil creatures for an attack. To transform them into powerful robots, users pulled back the wings, dropped the wheels, and then opened up the bodies. Each of these assortments included three each of the new styles for 1985 and one each of the continuing styles. They also all featured a secret liquid crystal logo that provided proof that they were “true” Transformers toys. Each came packaged with attachable weapons, a bio card, a Tech Specs chart, and a decoder. In total, there were 12 pieces per assortment.
We are glad to present these exciting exclusive scans of Hasbro’s 1985 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.