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We invite you to explore the pages of the 1984 IDEAL Spring Toy Fair Catalog with our high-definition scans. In the past, these catalogs were only handed out to trade professionals, like dealers, retailers, and vendors. So, few collectors and toy fans have seen the pages of this and other toy fair catalogs. With our scans, you may now view this exclusive content, which often includes first looks and prototype toys.
One of the 1984 IDEAL Spring Toy Fair Catalog pages acted as a separator page and an introduction to the Toys category. They told readers to expect 1984 to be a solid year for the IDEAL Toy Line. The new items coming that Spring promised to strengthen the Initial impact of some of their key established lines.
This 1984 IDEAL Spring Toy Fair Catalog page highlighted several exciting toy lines that readers could expect to see. There were a few outstanding examples of strong line additions and extensions. For instance, the Lighted Slam Shifters toy line was a first in die-cast miniatures. Then, the Manglors Action Allen Figures now featured the new “Prehi-Storage Play Egg.” There were also colorful additions to The Chipmunks ‘* Collectible Play Figure line. IDEAL planned strong Spring promotions, such as the robust on-pack support programs for Lighted Slam Shifters and The Chipmunks. Moreover, there was concentrated advertising that would support year-round sales and help produce strong year-round profits for everyone.
We are glad to present these exciting exclusive scans to the 1984 IDEAL Spring Toy Fair Catalog. Continue to see even more exciting promotional images that IDEAL provided to retailers and representatives.
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About Our IDEAL Toy Fair Catalog Scans
IDEAL handed out catalogs to attendees of toy fairs and other events, such as dealers and retailers, to promote their upcoming slate of products. Each catalog contained information about the company’s newest toys, even ones still in development. Thus, companies often included first looks at action figures, playsets, vehicles, and more. Therefore, they have become valuable and rare collector’s items.
These IDEAL Toy Fair Catalogs featured toys from their beloved lines. For instance, the company created the Manglors, creatures built to be stretched and mangled. IDEAL also produced the Robo Force toy line in the 1980s, which featured Maxx Steele. There were also the Living Legends of the Old West, a line featuring characters like The Lone Ranger.
IDEAL used in-production prototypes in their images as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only in these catalog pages, as they were canceled or never hit retail store shelves.
While IDEAL only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our IDEAL Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.