1984 IDEAL Spring Toy Fair Catalog – Page 30 – Living Legends of the Old West


We invite you to explore the pages of the 1984 IDEAL Spring Toy Fair Catalog with our high-definition scans. In the past, these catalogs were only handed out to trade professionals, like dealers, retailers, and vendors. So, few collectors and toy fans have seen the pages of this and other toy fair catalogs. With our scans, you may now view this exclusive content, which often includes first looks and prototype toys.

The Living Legends of the Old West were one of the featured toy lines within the 1984 IDEAL Spring Toy Fair Catalog pages. IDEAL understood the appeal of Westerns, with Cowboys and Indians being a classic playtime activity. So, they created a toy line that featured the most significant Western figures from television. This toy line included toys based on The Lone Ranger and Zorro.

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This 1984 IDEAL Spring Toy Fair Catalog page presented information on the Living Legends of the Old West Figure Assortments. The history of the Old West came alive with these beautifully detailed and brightly painted three ¾” action figures. Moreover, each of these figures was fully poseable. Ideal hoped that customers would collect them all.

This assortment included Item No. 32701, the Zorro 36 pc. Figure Assortment. This group included Zorro, Amigo, Captain Ramon, and Sergeant Gonzales. Then, there was Item No. 32702, the Zorro 12 pc. Horse Assortment. This group included Tempest and Picaro.

Next, there was Item No. 31601, the Lone Ranger 36 pc. Figure Assortment. This group included the Lone Ranger, Tonto, Butch Cavendish, General Custer, and Buffalo Bill. The final listing was Item No. 31602, the Lone Ranger 12 pc. Horse Assortment. This group included Silver, Scout, and Smoke.

We are glad to present these exciting exclusive scans to the 1984 IDEAL Spring Toy Fair Catalog. Continue to see even more exciting promotional images that IDEAL provided to retailers and representatives.

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Do you have a collection of old and used IDEAL action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.

About Our IDEAL Toy Fair Catalog Scans

IDEAL handed out catalogs to attendees of toy fairs and other events, such as dealers and retailers, to promote their upcoming slate of products. Each catalog contained information about the company’s newest toys, even ones still in development. Thus, companies often included first looks at action figures, playsets, vehicles, and more. Therefore, they have become valuable and rare collector’s items.

These IDEAL Toy Fair Catalogs featured toys from their beloved lines. For instance, the company created the Manglors, creatures built to be stretched and mangled. IDEAL also produced the Robo Force toy line in the 1980s, which featured Maxx Steele. There were also the Living Legends of the Old West, a line featuring characters like The Lone Ranger.

IDEAL used in-production prototypes in their images as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only in these catalog pages, as they were canceled or never hit retail store shelves.

While IDEAL only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our IDEAL Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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