Begin your journey through the 1984 Hasbro Toy Fair Catalog, which provided some of the first glimpses of the Transformers. This catalog includes exciting previews of the 1984 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
Page 80 of the 1984 Hasbro Toy Fair Catalog highlighted the newest products for the G.I. Joe A Real American Hero line. After successfully launching in 1982, G.I. Joe became a phenomenal success that placed Hasbro on top. By partnering with Marvel, Hasbro created both a hit comic book series and a television show that attracted new fans to the brand.
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First, they highlighted #6084, the COBRA C.L.A.W. and Battle Armor S.N.A.K.E. Assortment. The C.L.A.W. was a covert, light battle wing that included a machine gun, a “Flashfire” bomb, and two Venom rockets. Meanwhile, the S.N.A.K.E. was an enemy suit that fortified and brainwashed G.I. Joes. This suit snapped over the figures. Moreover, it had moveable arms and legs along with four weapons. Each assortment came with 24 C.L.A.W. and 12 S.N.A.K.E. vehicles.
Then, Hasbro promoted #6086, the PAC/RATs, and the Programmed Assault Computer/Rapid All-Terrain vehicles. Each pack came with 36 pieces.
First, there was the Missile Launcher, which had removable two-stage missiles. These missiles could elevate and swivel as the vehicle moved around on free-rolling wheels.
Then, there was the Flame Thrower, which featured an elevating and swiveling nozzle. The vehicle also featured an antenna, shields, and guns that moved while the legs posed and the wheels rolled.
Finally, there was the Machine Gun, which had elevated and swiveling guns. This vehicle also featured a moving antenna and large, rolling ATV wheels.
Hasbro also promoted #6090, the Battle Gear Accessory Pack assortment, the second battle gear pack for the toy line. Each of these packs contained different helmets, specialized backpacks, weapons, and two battle stands. Furthermore, the helmets and backpacks snapped onto the figures, and all of these parts were interchangeable. Each assortment included 16 of Pack 1 and 32 of Pack 2.
We are glad to present these exciting exclusive scans of Hasbro’s 1984 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Thus, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.