Begin your journey through the 1984 Hasbro Toy Fair Catalog, which provided some of the first glimpses of the Transformers. This catalog includes exciting previews of the 1984 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
Page 77 of the 1984 Hasbro Toy Fair Catalog presented the latest line-up of G.I. Joe A Real American Hero action figures. After successfully launching in 1982, G.I. Joe became a phenomenal success that placed Hasbro on top. By partnering with Marvel, Hasbro created both a hit comic book series and a television show that attracted new fans to the brand.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
Beyond a new enemy, Hasbro had two new assortments of G.I. Joe toys, #6101 and #6112, in 1984. Between these two assortments, fans found seven new members of the G.I. Joe’s Mobile Strike Force and five new members of the Evil Cobra forces.
Each of these figures came equipped with a two-handed swivel-arm battle grip. Moreover, they came packaged on an action-packed blister card with interchangeable accessories and weapons. These cards even featured Combat Command File Cards. Some of these new figures even included mascots.
We are glad to present these exciting exclusive scans of Hasbro’s 1984 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Thus, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.