Begin your journey through the 1984 Hasbro Toy Fair Catalog, which provided some of the first glimpses of the Transformers. This catalog includes exciting previews of the 1984 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
Page 73 of the 1984 Hasbro Toy Fair catalog concluded the coverage of the Transformers action figures with Optimus Prime. As the leader of the heroic Autobots, Optimus Prime was the most influential figure in their initial line-up. So, it is no surprise that they saved his reveal to the final pages of their Transformers coverage.
Turn Your Hasbro Toy Fair Catalogs and Transformers Toys to Cash Today
On this page, they enticed dealers and retailers to purchase #5796: The Transformers Autobot Commander assortment, which included six figures. They described Optimus Prime as the strongest and wisest out of all of the Autobots. While the cab transformed into the Autobot leader, his tractor opened up to become a headquarters, complete with a robot mechanic’s arm and scout car. Users could even shoot the car onto a mission by positioning him into the trailer’s slot. Prime came packaged with attachable weapons, a bio card, a Tech Specs chart, and a decoder.
We are glad to present these exciting exclusive scans of Hasbro’s 1984 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Thus, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.