We invite you to explore the pages of the 1983 IDEAL Toy Fair Catalog with our high-definition scans. These catalogs were originally handed out to trade professionals like dealers, retailers, and other vendors. Because of this exclusivity, many toy collectors have never seen these pages. Moreover, these catalogs often featured prototype and in-production toys, so there may be differences between the photographed toys and the final product.
The 1983 IDEAL Toy Fair Catalog greeted readers with a simple cover, promising they would “see the difference.” This cover had a simple gray gradient background, allowing the images in the center to pop. Meanwhile, a series of 9 images was in the center of the page. This graphic appeared to be a series of 9 televisions stacked in a 3×3 grid, with 8 featuring a photo of IDEAL’s toys. Meanwhile, the company’s logo appeared on the center television screen. So, readers were ready to look over dolls, trucks, board games, and other exciting toys.
We are glad to present these exciting exclusive scans to the 1983 IDEAL Toy Fair Catalog. Continue to see even more exciting promotional images that IDEAL provided to retailers and representatives.
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About Our IDEAL Toy Fair Catalog Scans
IDEAL handed out catalogs to attendees of toy fairs and other events, such as dealers and retailers, to promote their upcoming slate of products. Each catalog contained information about the company’s newest toys, even ones still in development. Thus, companies often included first looks at action figures, playsets, vehicles, and more. Therefore, they have become valuable and rare collector’s items.
These IDEAL Toy Fair Catalogs featured toys from their beloved lines. For instance, the company created the Manglors, creatures built to be stretched and mangled. IDEAL also produced the Robo Force toy line in the 1980s, which featured Maxx Steele. There were also the Living Legends of the Old West, a line featuring characters like The Lone Ranger.
IDEAL used in-production prototypes in their images as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only in these catalog pages, as they were canceled or never hit retail store shelves.
While IDEAL only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our IDEAL Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.