We invite you to explore the pages of the 1983 IDEAL Toy Fair Catalog with our high-definition scans. These catalogs were originally handed out to trade professionals like dealers, retailers, and other vendors. Because of this exclusivity, many toy collectors have never seen these pages. Moreover, these catalogs often featured prototype and in-production toys, so there may be differences between the photographed toys and the final product.
IDEAL presented a complete line-up of Legends of the Old West toys, featuring Zorro and The Lone Ranger, in the 1983 Toy Fair Catalog. These toys captured the excitement of westerns, with outlaws and horse-back battles. Rather than producing purely historical or original characters, IDEAL featured popular television series like Zorro.
Turn Your IDEAL Toy Fair Catalogs and Toys to Cash Today
This 1983 IDEAL Toy Fair Catalog page promoted the Living Legends of the Old West action figures and horses. The uniquely American history of the Old West came to life in children’s imaginations with these beautiful three ¾” action figures. Each figure was fully poseable to capture all the action and flavor of the Old West. Thus, IDEAL hoped that buyers would collect the whole set.
These action figures included Item No. 32710, Zorro. He was the legendary champion of justice with a sword, flintlock pistol, and a removable cape.
Then, there was Item No. 32720, the Tempest action figure. Zorro’s mighty black steed came with a removable saddle and a bridle.
This page also featured Item No. 32712, Amigo. Zorro’s trusted friend and ally came with a sword and flintlock pistol.
The following toy was Item No. 32722, Picaro. Amigo’s swift and spirited Palomino with a removable saddle and a bridle.
IDEAL then presented information on Item No. 32714, Captain Ramon. Zorro’s sworn enemy came with a flintlock pistol and a sword.
There was also Item No. 32716, Sergeant Gonzales, Captain Ramon’s bungling and greedy henchman, who came with a pistol, a sword, and a hat.
This page also featured Item No. 32701, Zorro Figure Assortment. This assortment included Zorro, Amigo, Captain Ramon, and Sergeant Gonzales.
Otherwise, there was Item No. 2702, Zorro Horse Assortment. This assortment included Tempest and Picaro.
Stepping away from the Zorro toys, there was Item No. 31630, The Lone Ranger. The Masked Rider came with two pistols that he could hold in his hands.
Then, there was Item No. 31635, Silver. The Lone Ranger’s Great White Stallion had a removable saddle and bridle.
Finally, this page promoted Item No. 31631, Tonto. The faithful Indian companion of the Lone Ranger came with a pistol and a knife that he could hold in his hands.
We are glad to present these exciting exclusive scans to the 1983 IDEAL Toy Fair Catalog. Continue to see even more exciting promotional images that IDEAL provided to retailers and representatives.
Do you have old and used IDEAL toys?
Do you have a collection of old and used IDEAL action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our IDEAL Toy Fair Catalog Scans
IDEAL handed out catalogs to attendees of toy fairs and other events, such as dealers and retailers, to promote their upcoming slate of products. Each catalog contained information about the company’s newest toys, even ones still in development. Thus, companies often included first looks at action figures, playsets, vehicles, and more. Therefore, they have become valuable and rare collector’s items.
These IDEAL Toy Fair Catalogs featured toys from their beloved lines. For instance, the company created the Manglors, creatures built to be stretched and mangled. IDEAL also produced the Robo Force toy line in the 1980s, which featured Maxx Steele. There were also the Living Legends of the Old West, a line featuring characters like The Lone Ranger.
IDEAL used in-production prototypes in their images as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only in these catalog pages, as they were canceled or never hit retail store shelves.
While IDEAL only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our IDEAL Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.