We invite you to explore the pages of the 1996 Hasbro Toy Fair Catalog with our high-definition scans. This catalog was handed out to retailers and other vendors. It helped the company promote its new toy selection and sign up vendors to sell their toys. It also gave some exclusive first looks at its upcoming toys from the year.
The 1996 Hasbro Toy Fair Catalog advertised a variety of Superman action figures and other toys, which complemented the new cartoon series. Bruce Timm’s vision of Superman began airing on Kids’ WB in 1996, which brought in new fans. So, Hasbro was ready to entertain these new fans with a fanciful toy line. Thus, they featured the Superman Man of Steel toys within this catalog’s pages.
Turn Your Hasbro Toy Fair Catalogs and Superman Toys to Cash Today
This 1996 Hasbro Toy Fair Catalog page began by presenting information on the 27777 16” Light-Up Superman, a soft, super-sized superhero. So, fans could squeeze its body to light up Superman’s chest emblem. The toy came in a “Try Me” package with included batteries to highlight this action.
Then, there was the 27699 Superman Wrist Communicators. The high-tech, see-through styling allowed players to check out the inner workings as if they had x-ray vision. Moreover, players could turn the dial to select a picture of their favorite character and pretend they’re really speaking to him. This toy also featured an on/off volume control, an adjustable wrist strap, and a long-range antenna. These communicators required 4 “AA” batteries, which were not included for full functionality.
The next item on this page was the 27782 Superman Carry Case. This case could hold lots of superheroes, arch-enemies, and accessories. Its durable design provided lasting quality and was as strong as Superman.
Finally, this page promoted the 28804 36” Superman Comic Bop Bag and the 27698 36” Superman Animated Series Bog Bag. Each of these inflatable bop bags was decorated with a full-color character in two different Superman styles. The weighted bottom provided bounce-back action. The bag was also made of durable, nontoxic material for indoor and outdoor fun.
We are glad to present these exciting, exclusive 1996 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.