We invite you to explore the pages of the 1988 Hasbro Toy Fair Catalog, which featured Hasbro’s greatest hits from the 1980s. For instance, readers had the chance to examine the latest Pretenders from the Transformers line. G.I. Joe also continued in this catalog. Beyond those two lines, Hasbro featured several new and interesting toy lines, like the Visionaries.
Page 100 of the 1988 Hasbro Toy Fair Catalog provided information about G.I. Joe: A Real American Hero action figures and vehicles. While this toy line almost disappeared for good after the Vietnam War, it returned with a vengeance in the 1980s. Thanks to a collaboration with Marvel, Hasbro reinvented the G.I. Joes, giving them a new lease on life. Rather than just representing the armed forces, the Joes now were an elite team that fought against the vile forces of Cobra.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
This 1988 Hasbro Toy Fair Catalog page promoted number 6040, the Cobra Sea Ray. The Sea Ray was Cobra’s chief underwater attack and aerial reconnaissance weapon. When separated, the forward section became a heavily armed, manned submarine, while the rear quarter turned into a one-man glider. It also featured a detachable, floating front cockpit, opening canopy, and removable missiles. Furthermore, this vehicle included a Cobra driver: SEA SLUG.
Next, they presented number 6038, the G.I. Joe Persuader. G.l. Joe Persuader was quick to repel any Cobra attack with intense bursts of firepower. This ten-wheeled attack vehicle had a top-mounted laser cannon, working suspension, targeting cannons, and six missiles. It also came with a G.I.Joe driver: BACK STOP.
Hasbro also advertised number 6039, the Cobra Wolf. The Wolf, Cobra’s swift winterized attack vehicle, posed a major threat to G.I. Joe’s Arctic forces. This vehicle featured folding tracks, removable skis, a hidden missile rack, two separate cockpits, and special ski torpedoes. Furthermore, it included a Cobra driver, ICE VIPER’, and could carry up to eight figures.
We are glad to present these exciting exclusive scans of Hasbro’s 1988 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
Do you have old and used Hasbro toys?
Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.