Join us on a journey through the 1989 Hasbro Toy Fair Catalog, which continued to celebrate the success of G.I. Joe and Transformers. This catalog includes exciting previews of the 1989 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
On page 56, the 1989 Hasbro Toy Fair Catalog presented a selection of figurines based on Nintendo’s popular characters. After hitting Western markets in 1985, the Nintendo Entertainment System became the catalyst for the video games industry. This console revived the industry after the crash of 1983 and became a smash hit.
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Thus, Hasbro presented Nintendo Trophy Figures in 1989. They welcomed players to start playing with power and score big with these figures. There were 17 different trophies to collect. Moreover, each came with a peel-and-apply scorecard, letting fans tally their scores. Thus, these fans would have lots of fun displaying their scores and battling for the title of Nintendo champ.
Thus, Hasbro presented several figurines that featured Link from the Legend of Zelda. Each of these figures was approximately 4 ½” high. Some of the scenes portrayed included Link fighting the Head of Gleeok, a trap attacking Link, and a Keese descending on Link. These figures made up #7771: Nintendo The Legend of Zelda Trophy Figure Assortment.
We are glad to present these exciting exclusive scans of Hasbro’s 1989 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.