1988 Hasbro Toy Fair Catalog
The 1988 Hasbro Toy Fair Catalog embraced childhood fun with a wide selection of exciting action figures. In the latter half of the 1980s, Hasbro continued to concentrate on the brands that launched them into success earlier in the decade. Thus, the 1988 Toy Fair Catalog had pages filled with their top toy lines, G.I. Joe and Transformers. Beyond those two toy lines, Hasbro also experimented with new brands that they hoped would capture children's and other players' hearts.
For instance, they introduced new toy lines like the Visionaries: Knights of the Mystic Light in 1988. To help cement this new line, they used the same multi-media marketing strategy that made G.I. Joe and Transformers gigantic hits. So, this line also received a short-lived comic series by Marvel and a cartoon from Sunbow Productions.
Hasbro also introduced the COPS, futuristic crime-fighters that used high-tech gear. Then, there were the Road Hogs and Army Ants.
No matter which page dealers, vendors, and other retailers looked at, they were sure to find exciting new products from Hasbro. While these catalogs were originally only available to trade individuals, we feel that they deserve to be shared.
Wheeljack’s Lab proudly presents high-definition scans of the 1988 Hasbro Toy Fair Catalog featuring COPS, Visionaries, and more.
Explore the pages of the 1988 Hasbro Toy Fair Catalog
Front Cover
52 - COPS
53 - COPS
54 - COPS
55 - COPS
56 - COPS
57 - COPS
58 - Road Hogs
59 - Road Hogs
60 - Road Hogs
61 - Army Ants
62 - Transformers
63 - Transformers
64 - Transformers
65 - Transformers
66 - Transformers
67 - Transformers
68 - Transformers
69 - Transformers
70 - Transformers
71 - Transformers
72 - Transformers
73 - Transformers
74 - Transformers
75 - Transformers
76 - Transformers
77 - Transformers
78 - Transformers
79 - Transformers
80 - Transformers
81 - Transformers
82 - Transformers
83 - Transformers
84 - Visionaries
85 - Visionaries
86 - Visionaries
87 - Visionaries
88 - Visionaries
89 - Visionaries
90 - Visionaries
91 - Visionaries
92 - G.I. Joe
93 - G.I. Joe
94 - G.I. Joe
95 - G.I. Joe
96 - G.I. Joe
97 - G.I. Joe
98 - G.I. Joe
99 - G.I. Joe
100 - G.I. Joe
101 - G.I. Joe
102 - G.I. Joe
103 - G.I. Joe
104 - G.I. Joe
105 - G.I. Joe
106 - G.I. Joe
107 - G.I. Joe
108 - G.I. Joe
109 - G.I. Joe
110 - G.I. Joe
111 - G.I. Joe
112 - G.I. Joe
113 - G.I. Joe
114 - G.I. Joe
115 - G.I. Joe
116 - G.I. Joe
117 - G.I. Joe
118 - G.I. Joe
119 - G.I. Joe
Index
Back Cover
Do you have old and used Hasbro toys or Toy Fair catalogs?
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About Our Hasbro Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.