We invite you to explore the pages of the 1996 Hasbro Toy Fair Catalog with our high-definition scans. This catalog was handed out to retailers and other vendors. It helped the company promote its new toy selection and sign up vendors to sell their toys. It also gave some exclusive first looks at its upcoming toys from the year.
The 1996 Hasbro Toy Fair Catalog advertised the Beast Wars action figures, the newest generation from The Transformers line. Since the 1980s, Hasbro has successfully teamed with Takara to bring over a universe filled with transforming robots. However, the age of Autobots and Decepticons gave way to a new generation of Maximals and Predacons in the 90s. The Beast Wars raged in the toy aisle and on television screens, inviting a new wave of fans to the brand.
Turn Your Hasbro Toy Fair Catalogs and Transformers Toys to Cash Today
The first item presented on this 1996 Hasbro Toy Fair Catalog page was the 80235 Transformers Deluxe Beasts Assortment. Genetically engineered Transformers began a new breed of battles. Hasbro designed these toys with exciting details and hidden robot weapons. They also featured working weapons that either span, shot, or squirted.
Then, there was the 80355 Transformers Ultra-Beasts Assortment. The ultimate Transformers leaders were ready to rock. Optimus Primal and Megatron were present in their fiercest forms in this assortment. Megatron’s T-Rex form featured two hidden missile launchers and a squirting mouth. Meanwhile, Primal’s Gorilla featured secret shoulder-mounted launchers and power slam arm action.
The final product on this page was the 80325 Transformers Mega-Beasts Assortment. Incredible Transformer animals became battle-ready robots. Hidden robot drones ejected secret body parts. Meanwhile, each action figure came with a working mechanized feature.
We are glad to present these exciting, exclusive 1996 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
Do you have old and used Hasbro toys?
Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.