1996 Hasbro Toy Fair Catalog – 23 – Star Wars


We invite you to explore the pages of the 1996 Hasbro Toy Fair Catalog with our high-definition scans. This catalog was handed out to retailers and other vendors. So, it helped the company promote their new toy selection and sign up vendors to sell their toys. It also gave some exclusive first looks at their upcoming toys from the year.

Keeping Kenner’s most popular toy line alive, the 1996 Hasbro Toy Fair Catalog advertised the newest additions to the Star Wars brand. Even though the trilogy ended in the 1980s, the brand was still very popular. Moreover, the Special Editions were slotted to hit theaters in 1997. Thus, a surge of new fans was looking for toys of the iconic characters. Thus, Hasbro happily tapped into the excitement with its selection of new Star Wars toys.

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This 1996 Hasbro Toy Fair Catalog page proudly promoted the 27723 Star Wars Figure Assortment. These were famous figures of the original movie trilogy characters. It included figures of Dark Vader, Luke Skywalker, Obi-Wan Kenobi, Han Solo, and Chewbacca. All of these action figures were dressed in authentically styled outfits. Moreover, they included their signature weapons and accessories.

We are glad to present these exciting, exclusive 1996 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.

About Our Hasbro Toy Fair Catalog Scans

To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.

These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.

Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.

While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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