1996 Hasbro Toy Fair Catalog – 16 – Superman


We invite you to explore the pages of the 1996 Hasbro Toy Fair Catalog with our high-definition scans. This catalog was handed out to retailers and other vendors. It helped the company promote its new toy selection and sign up vendors to sell their toys. It also gave some exclusive first looks at its upcoming toys from the year.

The 1996 Hasbro Toy Fair Catalog advertised a variety of Superman action figures, which made a great companion to the new cartoon series. Bruce Timm’s vision of Superman began airing on Kids’ WB in 1996, which brought in new fans. So, Hasbro was ready to entertain these new fans with a fanciful toy line. Thus, they featured the Superman Man of Steel toys within this catalog’s pages.

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On this 1996 Hasbro Toy Fair Catalog page, readers found information about the 62930 Animated Superman Assortment.  With these toys, fans could create incredible adventures and battles with Superman and villain figures based on the animated TV series. Each figure came with fantastic action accessories. This assortment also included Quick Change Superman, Star Defender Superman, Electro Energy Superman, Capture Claw Superman, and Omega Blast Darkseid.

Then, there was the 62941 Superman Micro Playset, a portable Superman carry case that opened into a Metropolis playset. This set featured multi-level play with the Kryptonite capture chamber, a quick change booth, a vault with break-out wall, a helicopter with spinning blades, and more. Moreover, this playset included Superman, Clark Kent, and Parasite figures.

The next item on this page was the 62935 Superman Role Play Cape. Kids could “become” Superman with his signature cape and the muscle-styled chest plate. This toy came with an interlocking, breakable “chain” to test super strength.

The final product on this page was the 62950 Deluxe Superman Assortment. The action figures in this assortment had amazing superpower actions. For instance, Speeding Bullet Superman really flew 20 feet or more and came with an accessory stand. Vision Blast Superman had glowing eyes and a chest emblem, a disc-launching weapon with 2 discs, leg armor, and a helmet. Meanwhile, City Stealth Superman came with an urban camouflage flight pack and detachable villain restraint gear.

We are glad to present these exciting, exclusive 1996 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.

About Our Hasbro Toy Fair Catalog Scans

To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.

These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.

Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.

While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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