1996 Hasbro Toy Fair Catalog – 14 – Superman Man of Steel


We invite you to explore the pages of the 1996 Hasbro Toy Fair Catalog with our high-definition scans. This catalog was handed out to retailers and other vendors. It helped the company promote its new toy selection and sign up vendors to sell their toys. It also gave some exclusive first looks at its upcoming toys from the year.

As the man of steel became the star of a new TV series, the 1996 Hasbro Toy Fair Catalog naturally advertised Superman action figures. Bruce Timm’s vision of Superman began airing on Kids’ WB in 1996, which brought in new fans. So, Hasbro was ready to entertain these new fans with a fanciful toy line. Thus, they featured the Superman Man of Steel toys within this catalog’s pages.

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This 1996 Hasbro Toy Fair Catalog page began with the 62900 Superman Figure Assortment. With this assortment, the legendary Man of Steel battled mankind’s most fearsome villains. Each figure had its own special action feature and collectible bio card. Moreover, the assortment included 10 different comic-based figures.

Then, there was the 62921 Superboy VTOL (Vertical Takeoff & Landing) Cycle. This high-tech motorcycle could convert into a space jet and featured a shooting “Claw Snare” launcher.

The final item on this page was the 62910 Superman 2-Pack Assortment. Cyber-Link Superman and Cyber-Link Batman teamed up in this assortment to form the ultimate crime-fighting team. Then, there was Superboy vs. the ultimate deep-sea destroyer, King Shark. Other duos were Hunter-Prey Superman vs. Doomsday and Full Assault Superman vs. Massacre.

We are glad to present these exciting, exclusive 1996 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.

About Our Hasbro Toy Fair Catalog Scans

To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.

These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.

Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.

While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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