Explore the pages of the rare 1996 Hasbro Pre-Toy Fair Catalog with our high-definition scans. Before attending any Toy Fairs for the year, Hasbro handed out this catalog to advertise their upcoming toys. This catalog contained sneak peeks at lines like Gargoyles, G.I. Joe Extreme, and Beast Wars Transformers.
The 1996 Hasbro Pre-Toy Fair Catalog featured two pages dedicated to the Mask: From Zero to Hero action figures and vehicles. While The Mask began as a violet comic book published by Dark Horse in 1987, it gained new life when Jim Carrey took on the role in 1994. Following the success of the live-action movie, an animated series was produced from 1995 to 1997. These toys had close ties to the animated series.
Turn Your Hasbro Toy Fair Catalogs and Toys to Cash Today
This 1996 Hasbro Pre-Toy Fair Catalog page presented #81920, the Mask Figure Assortment. Each crime-fighting figure had its own special feature.
Then, there was #81923, the Mask Cycle. This cycle featured rolling wheels and a “dog bone” launching catapult. It also came with a detachable sidecar with jaw-chomping action. The vehicle included an exclusive Milo dog figure.
We are glad to present these exciting exclusive 1996 Hasbro Pre-Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.