1996 Hasbro Pre-Toy Fair Catalog – Superman Man of Steel


Explore the pages of the rare 1996 Hasbro Pre-Toy Fair Catalog with our high-definition scans. Before attending any Toy Fairs for the year, Hasbro handed out this catalog to advertise their upcoming toys. This catalog contained sneak peeks at lines like Gargoyles, G.I. Joe Extreme, and Beast Wars Transformers.

Aside from Batman, the 1996 Hasbro Pre-Toy Fair Catalog also featured action figures of another DC superhero, Superman: the Man of Steel. Although Superman had been a staple of the DC universe for decades, his popularity surged again thanks to the launch of Superman: The Animated Series in 1996. The comics also recently told the tale of Superman’s death.

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This 1996 Hasbro Pre-Toy Fair Catalog page began with #62900, the Superman Figure Assortment. The legendary Man of Steel battled mankind’s most fearsome villains. Each figure had its own special action feature and collectible bio card.

Next, Hasbro advertised #62921, Superboy VTOL (Vertical Takeoff & Landing) Cycle, a high-tech motorcycle that converted to a jump jet. It featured a “Claw Snare” launcher.

Finally, there was #62910, the Superman 2-Pack Assortment. This pack had two highly detailed figure pairs that faced off for the ultimate battles. There was Hunter-Prey Superman vs. the living war machine, Doomsday, and Full Assault Superman vs. the intergalactic hunter, Massacre. Each set included an exclusive, full-sized DC comic book.

We are glad to present these exciting exclusive 1996 Hasbro Pre-Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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About Our Hasbro Toy Fair Catalog Scans

To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.

These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.

Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.

While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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