Explore the pages of the rare 1996 Hasbro Pre-Toy Fair Catalog with our high-definition scans. Before attending any Toy Fairs for the year, Hasbro handed out this catalog to advertise their upcoming toys. This catalog contained sneak peeks at lines like Gargoyles, G.I. Joe Extreme, and Beast Wars Transformers.
The 1996 Hasbro Pre-Toy Fair Catalog contained some of the earliest action figures from the Beast Wars Transformers line. Decades after Hasbro introduced the Transformers, a new generation was ready to take up the battle in the Beast Wars. Unlike their predecessors, these robots converted into animals. They also had two new factions with two new leaders: Optimal Primal led the Maximals, while Megatron led the Predacons.
Turn Your Hasbro Toy Fair Catalogs and Transformers Toys to Cash Today
First, Hasbro advertised #80305, the Transformers Comic 2-Pack. The exclusive Transformers comic book introduced the Beast Wars. Each Transformer leader had hidden robot weapons. Meanwhile, they also featured quick-attack conversion capabilities.
Next, there was #80295, the Transformers Beasts Assortment. The Beast Wars had begun with these action figures. This series featured heroic Maximals vs. evil Predacons: robot warriors disguised as wild animals. Each action figure had quick-attack conversion capabilities and hidden robot weapons.
We are glad to present these exciting exclusive scans to the 1996 Hasbro Pre-Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.