Join us on a journey through the 1989 Hasbro Toy Fair Catalog, which continued to celebrate the success of G.I. Joe and Transformers. This catalog includes exciting previews of the 1989 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
The 1989 Hasbro Toy Fair Catalog advertised various G.I. Joe: A Real American Hero action figures and vehicles on page 84. After Hasbro relaunched the brand in 1982, the G.I. Joe line became a shining example of a successful multi-media-backed brand. With the assistance of Marvel, Hasbro reimagined the line so that the Joes now combatted the evil forces of Cobra. Thanks to the comics, cartoons, and fantastic toys, G.I. Joe brought in multiple fans in the following years.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
This 1989 Hasbro Toy Fair Catalog page presented #6254: G.I. Joe Arctic Blast. Roaring across the frozen tundra, the Arctic Blast crushed the enemy with its super-sized studded all-terrain tires. Its features included a one-man roll cage cockpit, two side-mounted avalanche missiles, dual rotating Gatling guns, and room for three figures. It also came with a driver, WINDCHILL, with skids and a rifle.
Next, they promoted #6255: G.I. Joe Mudfighter. The low-flying Mudfighter bomber “cleared a path” through heavily fortified Cobra territory. It came with a bomb rack that held and released 16 bombs. It also featured a spinning propeller, fixed landing gear, and a pilot, DOGFIGHT.
We are glad to present these exciting exclusive scans of Hasbro’s 1989 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.