The 1988 Playmates Toy Fair Catalog brought attention to the latest line-up of action figures, vehicles, and more. Before the Internet, companies had to rely on publications and presentations to excite vendors. Thus, Playmates created catalogs to hand out as toured trade events like toy fairs.
Playmates introduced dealers, retailers, and vendors to the action-packed Teenage Mutant Ninja Turtles toy line. The company partnered with Mirage Comics to bring their hit comic book characters to the toy aisle. This toy line launched along with a cartoon series that propelled the brand to success. Thus, the Turtles ninjaed their way into the hearts of consumers worldwide.
The catalogs used to be rarely seen by collectors or the public in the past. They contained rare in-production and first-look images that many fans wished to see. Now, with our exclusive scans, everyone has the chance to browse through these toy fair catalogs.
Wheeljack’s Lab proudly presents high-definition scans of the 1988 Playmates Toy Fair Catalog featuring the Teenage Mutant Ninja Turtles.
Explore the pages of the 1988 Playmates Toy Fair Catalog
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About Our Playmates Catalog Scans
Playmates handed out catalogs to attendees of toy fairs and other events, such as dealers and retailers, to promote their upcoming slate of products. Each catalog contained information about the company’s newest toys, even ones still in development. Thus, companies often included first looks at action figures, playsets, vehicles, etc. Therefore, they have become valuable and rare collector’s items.
These Playmates Toy Fair Catalogs featured toys from their beloved lines. For instance, the company made its mark with the Teenage Mutant Ninja Turtles action figures. Playmates also created multiple Star Trek toy lines. Moreover, fans fondly remember the Toxic Crusaders and Barnyard Commandos toys.
Playmates used in-production prototypes in their images as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Playmates only handed these booklets to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Playmates Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.