We invite you to explore the pages of the 1988 Hasbro Toy Fair Catalog, which featured Hasbro’s greatest hits from the 1980s. For instance, readers had the chance to examine the latest Pretenders from the Transformers line. G.I. Joe also continued in this catalog. Beyond those two lines, Hasbro featured several new and interesting toy lines, like the Visionaries.
Page 66 of the 1988 Hasbro Toy Fair Catalog provided information about various The Transformers action figures. These toys helped propel Hasbro to phenomenal success early on in the 1980s, so Hasbro continued to import new toys from Takara and innovate with original designs.
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This 1988 Hasbro Toy Fair Catalog page presented number 5744, The Transformers Spy Assortment, which kept the enemy guessing. The two Decepticon robots changed into different, sinister animals. Then, the two Autobot robots converted into different, high-powered vehicles. Joining the Clones was the Double Spy. He changed into the Autobot robot, Punch’”, then disguised himself and changed into the Decepticon robot, Counterpunch.
Next, they highlighted number 5768, The Transformers Large Targetmaster Autobot Vehicle Assortment. The Targetmaster Autobots raced into battle with 2 transformations. In addition to the main robot’s transforming capabilities, the gun also could convert its form. Targetmaster weapons also turned into mini Nebulan figures.
Finally, they featured number 5788, The Transformers Large Targetmaster Decepticon Plane Assortment, which offered twice the excitement. When these Targetmaster Decepticon planes changed into robots, so did their weapons.
We are glad to present these exciting exclusive scans of Hasbro’s 1988 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.