We invite you to explore the pages of the 1988 Hasbro Toy Fair Catalog, which featured Hasbro’s greatest hits from the 1980s. For instance, readers had the chance to examine the latest Pretenders from the Transformers line. G.I. Joe also continued in this catalog. Beyond those two lines, Hasbro featured several new and interesting toy lines, like the Visionaries.
Page 115 of the 1988 Hasbro Toy Fair Catalog advertised G.I. Joe: A Real American Hero action figures and vehicles. While this toy line almost disappeared for good after the Vietnam War, it returned with a vengeance in the 1980s. Thanks to a collaboration with Marvel, Hasbro reinvented the G.I. Joes, giving them a new lease on life. Rather than just representing the armed forces, the Joes now were an elite team that fought against the vile forces of Cobra.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
This 1988 Hasbro Toy Fair Catalog page presented number 6016, the G.I. Joe Phantom X-19 Stealth Fighter. This trans-atmospheric fighter would shoot down Cobra’s best fighter aircraft. Incorporating sophisticated stealth technology, the Phantom X-19 could not be detected by radar as it attacked Cobra Island. It featured working landing gear. It also came with two air-to-surface missiles, two twin fixed pretend laser guns, two wing guns, two air-to-air missiles, extending wings, a pivoting engine cover, and an extended cockpit area. Furthermore, it included the Phantom pilot, GHOSTRIDER.
We are glad to present these exciting exclusive scans of Hasbro’s 1988 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
Do you have old and used Hasbro toys?
Do you have a collection of old and used Hasbro action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.
About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.