1984 IDEAL Toy Fair Catalog – Page 90 – Knight Rider


We invite you to explore the pages of the 1984 IDEAL Toy Fair Catalog with our high-definition scans. These catalogs were only available to dealers, retailers, and vendors in the past, so few collectors browsed them. However, we have made them available to all with our scans. Thus, anyone may now enjoy the first looks, promotional images, and prototypes in catalogs like this one.

Knight Rider, one of the hottest television action series of the 1980s, appeared in the 1984 IDEAL Toy Fair Catalog. By combining dramatic action with car action, Knight Rider greatly impacted the television landscape. The series starred David Hasselhoff in his first starring role as Michael Knight. Meanwhile, he drove the futuristic, AI-driven Knight Industries Two Thousand, or KITT for short, as he thwarted criminals. The action-packed chases allowed IDEAL to translate Knight Rider into an exciting race track toy easily.

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This 1984 IDEAL Toy Fair Catalog page presented the first half of the promotional image for the Knight Rider Cutoff Challenge race set. In the picture, a young boy lay across the ground, holding one of the controllers for the set. Meanwhile, KITT raced across the track, powered by the controller. Elsewhere, another image displayed KITT turning back into the track after using a cutoff to catch up with the villains’ truck. The final image of this page presented the planned packaging for the Knight Rider race set.

We are glad to present these exciting exclusive scans to the 1984 IDEAL Toy Fair Catalog. Continue to see even more exciting promotional images that IDEAL provided to retailers and representatives.

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Do you have a collection of old and used IDEAL action figures, toy fair catalogs, and other toys sitting around? You can turn those items into cash today. There is no reason to let those vintage catalogs and toys collect dust. Contact us today to get the process started.

About Our IDEAL Toy Fair Catalog Scans

IDEAL handed out catalogs to attendees of toy fairs and other events, such as dealers and retailers, to promote their upcoming slate of products. Each catalog contained information about the company’s newest toys, even ones still in development. Thus, companies often included first looks at action figures, playsets, vehicles, and more. Therefore, they have become valuable and rare collector’s items.

These IDEAL Toy Fair Catalogs featured toys from their beloved lines. For instance, the company created the Manglors, creatures built to be stretched and mangled. IDEAL also produced the Robo Force toy line in the 1980s, which featured Maxx Steele. There were also the Living Legends of the Old West, a line featuring characters like The Lone Ranger.

IDEAL used in-production prototypes in their images as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only in these catalog pages, as they were canceled or never hit retail store shelves.

While IDEAL only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our IDEAL Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.

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