Begin your journey through the 1983 Toy Fair Catalog from LJN, where they never stop growing up. This catalog includes exciting previews of the 1983 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
The 1983 LJN Toy Fair Catalog advertised a wide range of Rough Riders vehicles with motorized 4×4 power to tackle off-roading. LJN continued to promote the newest products from their Rough Riders 4×4 line on page 21. After successfully launching the Rough Riders in 1982, LJN strived to overtake their direct competition, Schaper Toys. Like the Stompers toys, the Rough Riders provided the excitement of a motorized 4-wheel-drive vehicle. LJN created several unique iterations of the Rough Riders, like the 2×2 motorcycles and Tri-Ex, to help their line stand out.
Turn Your LJN Toy Fair Catalogs and Rough Riders Toys to Cash Today
Here, they presented #6390, the Computer Rough Riders 4×4. Unlike the rest of the Rough Riders, players could program this vehicle to follow their directions like a computer. This vehicle featured a programming keyboard with a memory, allowing users to instruct it with a combination of functions. They could then give it commands like forward, right turn, left turn, stop, siren, horn, and lights. This vehicle also turned itself off when not in use.
They also presented #6225, the Rough Riders 4×4 Mountain-Gully Set with Teetering Bridge. This play set challenged Rough Riders to work their way up the tough, grueling mountainside. Then, they faced a dangerous teetering bridge, which they had to cross to face the return journey down the mountain. This set came with two mountains, a teetering bridge, and a car with wheelie action.
Finally, they presented #6221, the Rough Riders 4×4 Rig & Trailer Gift Set. This set featured the powerful Rough Rider 4×4 Rig with a gleaming silver flatbed. This rig could carry up to three Rough Riders 4×4 vehicles. After dropping the trailer, the rig could run over all terrains and obstacles. Moreover, the rig could perform wheelies.
We are glad to present these exciting, exclusive 1983 LJN Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that LJN provided to retailers and other trade representatives.
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About Our LJN Toy Fair Catalog Scans
LJN handed out catalogs to attendees of toy fairs and other events to promote their upcoming slate of products. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These LJN Toy Fair Catalogs featured toys from their beloved lines. For instance, the company introduced the world to the heroic ThunderCats. They also competed in the motorized 4×4 vehicle market with the Rough Riders. Otherwise, the company created the Advanced Dungeons & Dragons toy line.
LJN used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While LJN only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our LJN Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.