Begin your journey through the 1983 Toy Fair Catalog from LJN, where they never stop growing up. This catalog includes exciting previews of the 1983 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
The 1983 LJN Toy Fair Catalog journey began with a front cover that welcomed readers to come share the magic. Within the pages of this catalog, LJN celebrated its newest toy lines for 1983. For instance, it introduced multiple new additions to its successful Rough Riders toy line. In addition to presenting the Rough Riders Impossibles tracks it introduced multiple new toys for its 4×4 line. Then, the OMNI Force expanded the line even further with new military-style vehicles.
This catalog also presented LJN’s new Advanced Dungeons & Dragons toy line. In addition to multiple action figures that represented the game’s classes, they presented several creatures. Moreover, they presented the gigantic Fortress of Fangs.
Readers will also find multiple promotions for LJN’s take on E.T. The Extra-Terrestrial. Many of the toys for this line presented multiple takes of the lovable extra-terrestrial. However, they also crafted toys that replicated the moment E.T. made Elliot’s bike fly. Completing this toy line, LJN crafted a massive playset that represented E.T.’s spaceship.
We are glad to present these exciting, exclusive 1983 LJN Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that LJN provided to retailers and other trade representatives.
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About Our LJN Toy Fair Catalog Scans
LJN handed out catalogs to attendees of toy fairs and other events to promote their upcoming slate of products. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These LJN Toy Fair Catalogs featured toys from their beloved lines. For instance, the company introduced the world to the heroic ThunderCats. They also competed in the motorized 4×4 vehicle market with the Rough Riders. Otherwise, the company created the Advanced Dungeons & Dragons toy line.
LJN used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While LJN only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our LJN Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.