Begin your journey through the 1983 Toy Fair Catalog from LJN, where they never stop growing up. This catalog includes exciting previews of the 1983 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
The 1983 LJN Toy Fair Catalog continued to beacon readers to share the magic on its gold and black back cover. While the coverage of their various toy lines, like Rough Riders and E.T. the Extra-terrestrial, had concluded for this catalog, they would return for years to come. For years, LJN continued to create fun, motorized 4x4s in the Rough Riders toy line. Then, they made a huge splash when they introduced the Thundercats in 1985.
We are glad to present these exciting, exclusive 1983 LJN Toy Fair Catalog scans. Check out even more of our scans to see the exciting promotional images that LJN provided to retailers and other trade representatives.
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About Our LJN Toy Fair Catalog Scans
LJN handed out catalogs to attendees of toy fairs and other events to promote their upcoming slate of products. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These LJN Toy Fair Catalogs featured toys from their beloved lines. For instance, the company introduced the world to the heroic ThunderCats. They also competed in the motorized 4×4 vehicle market with the Rough Riders. Otherwise, the company created the Advanced Dungeons & Dragons toy line.
LJN used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While LJN only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our LJN Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.