We invite you to explore the pages of the 1996 Hasbro Fair Catalog with our high-definition scans. This catalog was handed out to retailers and other vendors. So, it helped the company promote their new toy selection and sign up vendors to sell their toys. It also gave some exclusive first looks at their upcoming toys from the year.
Aside from G.I. Joe, the 1996 Hasbro Toy Fair Catalog advertised the adventurous Action Man action figures and vehicles. These toys had several similarities to the Joes; however, they focused on outdoor activities and action. His adventures allowed children to imagine jet skiing, white water rafting, and many other exciting adventures.
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The first product on this 1996 Hasbro Toy Fair Catalog page was the 16170 Action Man Action Figure Assortment. This assortment included the Muti-Vision Action Man, who could scope out the danger with side-to-side eye movement. It also featured a virtual reality visor headset and a computer matrix design body suit that let Action Man operate undetected. Moreover, this toy came with an oversized rifle and mission boots.
The following action figure was Dr. X, Action Man’s nemesis. He survived a toxic accident and had a hideous mutation to show for it. So, toxic liquid flowed through his see-through gut with a unique try-me package. This toy also had an ice-blade launcher that fired a “cold” shot at Action Man.
Then, there was the Swimmer Action Man figure. This version of Action Man dived into danger with real freestyle swimming action. It was outfitted in a cool cut-off wet suit, goggles, snorkel, a knife, a scabbard, and fins.
The next item on this page was the 27556 LSV Vehicle. This light strike vehicle had 2-in-1 power. It fired three lock ‘n load foam missiles as an all-terrain vehicle and could also split to become a swamp-attack airboat. This vehicle could hold three Action Man figures, sold separately.
This page also promoted the 16175 Action Man Deluxe Figure Assortment. This assortment included the Ninja Action Man, who put awesome martial arts moves on the evil Dr. X. This action figure featured real spinning arm action. It also included a complete Ninja weapon accessory set.
Then, the Snowboard Raider Action Man tore up the slopes on his ultra-cool snowboard. Its try-me package allowed customers to pull the motorized chainsaw weapon. This toy also included a snowboarder outfit, boots, a helmet, gloves, and a rifle.
The final part of this assortment was the Scuba Diver Action Man, who headed underwater to pursue the evil Dr. X. Its spring-loaded firing harpoon gun really put the sting on. This toy also included a full wet suit, diving equipment, and magnetic “explosive” packs.
We are glad to present these exciting, exclusive 1996 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.