We invite you to explore the pages of the 1996 Hasbro Toy Fair Catalog with our high-definition scans. This catalog was handed out to retailers and other vendors. It helped the company promote its new toy selection and sign up vendors to sell their toys. It also gave some exclusive first looks at its upcoming toys from the year.
Keeping Kenner’s most popular toy line alive, the 1996 Hasbro Toy Fair Catalog advertised the newest additions to the Star Wars brand. Even though the trilogy had ended back in the 1980s, the brand was still very popular. Moreover, the Special Editions were slotted to hit theaters in 1997. Thus, a surge of new fans was looking for toys of the iconic characters. Thus, Hasbro happily tapped into the excitement with its selection of new Star Wars toys.
Turn Your Hasbro Toy Fair Catalogs and Star Wars Toys to Cash Today
This 1996 Hasbro Toy Fair Catalog page began by promoting the 69570 Star Wars Figure Assortment. This assortment offered more favorite heroes and villains from the classic movie trilogy. Moreover, these toys featured exciting new sculpting for the ‘90s that brought the characters to life. They even had authentic weapons and accessories. This assortment included exciting new characters from the “Shadows of the Empire” saga.
Then, there was the 69610 Star Wars Deluxe Figure Assortment. Fans found realistic, ready-for-action figures from the legendary movie saga in this assortment. The toys included flight pack accessories to send the adventure soaring and special weapons for exciting battle play.
We are glad to present these exciting, exclusive 1996 Hasbro Toy Fair Catalog scans. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.