We invite you to explore the pages of the 1988 Hasbro Toy Fair Catalog, featured Hasbro’s greatest hits from the 1980s. For instance, readers had the chance to examine the latest Pretenders from the Transformers line. G.I. Joe also continued in this catalog. Beyond those two lines, Hasbro featured several new and interesting toy lines, like the Visionaries.
Page 94 of the 1988 Hasbro Toy Fair Catalog presented information on G.I. Joe: A Real American Hero action figures. While this toy line almost disappeared for good after the Vietnam War, it returned with a vengeance in the 1980s. Thanks to a collaboration with Marvel, Hasbro reinvented the G.I. Joes, giving them a new lease on life. Rather than just representing the armed forces, the Joes now were an elite team that fought against the vile forces of Cobra.
Turn Your Hasbro Toy Fair Catalogs and G.I. Joe Toys to Cash Today
This 1988 Hasbro Toy Fair Catalog page presented number 6153, the Sgt. Slaughter’s Renegades assortment. They were G.I. Joe’s answer to offensive bullying. Red Dog, Taurus, and Mercer were fully articulated and sold as a three-pack. Each figure also came with an individualized weapon and combat command file card.
Next, they presented number 6155, the Battle Force 2000 Figure Assortment. The Battle Force 2000 was an elite experimental unit of G.I. Joe that used one-of-a-kind prototype vehicles to aid their mission to defeat Destro and his Iron Grenadiers. This six-man unit was highly trained and armed with sophisticated battlefield weaponry to achieve maximum firepower. Thus, Battle Force 2000 was G.I. Joe’s #1 assault unit.
Finally, this page featured number 6154, the Cobra-La Team. Descended from the ancient serpent kings, Golobulus ruled over a secret valley in the Himalayas called Cobra-La. His aid, the Nemesis Enforcer, was a winged tyrant who carried out the dark will of his master and creator. Then, the Royal Guards, who were bred and surgically enhanced for size, strength, and endurance, further served and protected the mighty Golobulus.
Golobulus, Nemesis Enforcer, and the Royal Guard were fully articulated and sold in a three-pack. Each figure was equipped with a specialized weapon and individual bio card.
We are glad to present these exciting exclusive scans of Hasbro’s 1988 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.