Join us on a journey through the 1989 Hasbro Toy Fair Catalog, which continued to celebrate the success of G.I. Joe and Transformers. This catalog includes exciting previews of the 1989 line-up. So, continue exploring to see some of the first previews that retailers saw of the newest action figures.
The 1989 Hasbro Toy Fair Catalog provided readers with information on the various Transformers action figures on page 70. After noticing the unique transforming toys from Takara and other Japanese companies, Hasbro brought the concept to America. Working alongside Marvel, they reinvented Takara’s toys to create a new toy line, the Transformers. This new line quickly gained a fan following with its hit comic and cartoon series and excellent toys.
Turn Your Hasbro Toy Fair Catalogs and Transformers Toys to Cash Today
This 1989 Hasbro Toy Fair Catalog page promoted #5519: Micromaster Autobot Rocket Base. They invited fans to soar across the high frontier with this imposing Autobot rocket and launch pad. They could convert the rocket into a space station for intergalactic headquarters and then turn the launch pad into a command center for even more deep space adventures.
Together, these two imposing weapons formed the ultimate Transformers’ space complex. It included Micromaster commander “Countdown” who transformed from lunar rover to robot and commands this awesome playset. It also featured weapons, accessories, and interconnectible ramps that let fans combine this fortress with any other Micromaster station.
We are glad to present these exciting exclusive scans of Hasbro’s 1989 Toy Fair Catalog. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.
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About Our Hasbro Toy Fair Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.