1987 Hasbro Toy Fair Catalog
The 1987 Hasbro Toy Fair Catalog celebrated their newest action figures and other toy line-ups. With the tremendous success of G.I. Joe and Transformers, Hasbro continued as the toy industry’s leader in 1987. Moreover, Hasbro had successfully merged with other companies, like Milton Bradley, to become one of the largest toy companies in the United States. Thus, there is little surprise that the 1987 Toy Fair Catalog was one of the company’s largest catalogs to date. With 145 pages filled with their newest products, this catalog offered a wide variety for dealers and retailers.
After the release of the Transformers movie, Hasbro had a brand-new line-up of characters to fill up shelves with. Where the past saw Megatron lead the war against the Autobots, Galvatron now led the assault. Moreover, the line featured a new gimmick, the Headmasters.
The G.I. Joe: A Real American Hero line also continued strong during this year. Even after five years on store shelves, the Joes and Cobra still had new members and vehicles. For instance, Hasbro introduced the Defiant Space Shuttle playset.
Otherwise, Hasbro ushered in new toy lines like the Air Raiders and Visionaries and introduced the Ninja Warriors in this catalog.
Wheeljack’s Lab proudly presents high-definition scans of the 1987 Hasbro Toy Fair Catalog featuring G.I. Joe, Transformers, and more.
Explore the pages of the 1987 Hasbro Toy Fair Catalog
Front Cover
76 - Air Raiders
77 - Air Raiders
78 - Air Raiders
79 - Air Raiders
80 - Air Raiders
81 - Air Raiders
82 - Air Raiders
83 - Air Raiders
84 - Air Raiders
85 - Air Raiders
86 - Air Raiders
87 - Air Raiders
88 - Transformers
89 - Transformers
90 - Transformers
91 - Transformers
92 - Transformers
93 - Transformers
94 - Transformers
95 - Transformers
96 - Transformers
97 - Transformers
98 - Transformers
99 - Transformers
100 - Transformers
101 - Transformers
102 - Transformers
103 - Transformers
104 - Transformers
105 - Transformers
106 - Transformers
107 - Transformers
108 - Battle Beasts
109 - Battle Beasts
110 - Battle Beasts
111 - Battle Beasts
112 - Ninja Warriors
113 - Ninja Warriors
114 - Visionaries
115 - Visionaries
116 - Visionaries
117 - Visionaries
118 - Visionaries
119 - Visionaries
120 - Visionaries
121 - Visionaries
122 - G.I. Joe
123 - G.I. Joe
124 - G.I. Joe
125 - G.I. Joe
126 - G.I. Joe
127 - G.I. Joe
128 - G.I. Joe
129 - G.I. Joe
130 - G.I. Joe
131 - G.I. Joe
132 - G.I. Joe
133 - G.I. Joe
134 - G.I. Joe
135 - G.I. Joe
136 - G.I. Joe
137 - G.I. Joe
138 - G.I. Joe
139 - G.I. Joe
140 - G.I. Joe
141 - G.I. Joe
142 - G.I. Joe
143 - G.I. Joe
144 - G.I. Joe
145 - G.I. Joe
Index
Order Form
Order Form
Terms and Conditions
Terms and Conditions
Back Cover
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About Our Hasbro Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.