1986 Hasbro Toy Fair Catalog
The 1986 Hasbro Toy Fair Catalog celebrated its success in the 1980s with a rich selection of toys. As Hasbro entered the second half of the 1980s, it enjoyed the success of the new toy lines that it introduced earlier in the decade. With the assistance of Marvel, both G.I. Joe and Transformers became massive hits on the toy aisle. Moreover, both of these lines proved the power of multimedia marketing with their popular cartoon series. So, Hasbro went from being on the verge of bankruptcy to leading the industry.
Thus, it was no surprise that the 1986 Hasbro Toy Fair Catalog had dozens of pages dedicated to both G.I. Joe and the Transformers within its 124 pages. However, Hasbro didn’t rely solely on these lines. They featured other boys’ toys like Muscle Machines and Inhumanoids. This catalog also featured toys from My Little Pony, Jem, and other girls’ brands. Beyond these toys, Hasbro enjoyed the success of Lite-Brite, which offered creative fun for all.
Wheeljack’s Lab proudly presents high-definition scans of the 1986 Hasbro Toy Fair Catalog featuring G.I. Joe, Transformers, and more. This catalog also presented brands like Inhumanoids, Muscle Machines, and many more.
Explore the pages of the 1986 Hasbro Toy Fair Catalog
Front Page
62 - Muscle Machines
63 - Muscle Machines
64 - Transformers
65 - Transformers
66 - Transformers
67 - Transformers
68 - Transformers
69 - Transformers
70 - Transformers
71 - Transformers
72 - Transformers
73 - Transformers
74 - Transformers
75 - Transformers
76 - Transformers
77 - Transformers
78 - Transformers
79 - Transformers
80 - Transformers
81 - Transformers
82 - Transformers
83 - Transformers
84 - Transformers
85 - Transformers
86 - Transformers
87 - Transformers
88 - Transformers
89 - Transformers
90 - Transformers
91 - Transformers
92 - Inhumanoids
93 - Inhumanoids
94 - Inhumanoids
95 - Inhumanoids
96 - Inhumanoids
97 - Inhumanoids
98 - Inhumanoids
99 - Inhumaoids
100 - G.I. Joe
101 - G.I. Joe
102 - G.I. Joe
103 - G.I. Joe
104 - G.I. Joe
105 - G.I. Joe
106 - G.I. Joe
107 - G.I. Joe
108 - G.I. Joe
109 - G.I. Joe
110 - G.I. Joe
111 - G.I. Joe
112 - G.I. Joe
113 - G.I. Joe
114 - G.I. Joe
115 - G.I. Joe
116 - G.I. Joe
117 - G.I. Joe
118 - G.I. Joe
119 - G.I. Joe
120 - G.I. Joe
121 - G.I. Joe
122 - G.I. Joe
123 - G.I. Joe
124 - G.I. Joe
Index
Back Cover
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About Our Hasbro Catalog Scans
To promote their upcoming slate of products, Hasbro handed out catalogs to attendees of toy fairs and other events. Each catalog was filled with information about their newest toys, even ones still in development. Thus, they often provided the first looks at action figures, playsets, vehicles, and more from their lines. Therefore, they have become valuable and rare collector’s items.
These Hasbro Toy Fair Catalogs featured toys from their beloved lines. For instance, the company was responsible for one of the most popular action figures of all time: G.I. Joe. They also partnered with Takara to bring the Transformers to the Western market. The company also dipped into the fantastical worlds of Air Raiders, Inhumanoids, and Visionaries: Knights of the Magical Light. After Hasbro acquired Kenner, they also became the home of toy lines like Jurassic Park and Star Wars.
Hasbro used in-production prototypes in their images, as these catalogs were prepared before the lines were released. This meant that the featured toys often differed from the retail releases. Moreover, toys sometimes appeared only on these catalog pages, as they were canceled or never hit retail store shelves.
While Hasbro only handed these booklets out to trade professionals, we have now made them available to all. You can explore the toys featured in these catalogs with our Hasbro Toy Fair Catalog Scans. This is a rare treat since catalogs like these have become increasingly difficult to locate with each passing year.