Robo-JOE (V1)

The year 1982 saw the successful relaunch of the GI Joe toy line. Hasbro owned and produced each GI Joe’s line of action figures. Supporting that relaunch were an animated TV cartoon and a marvel comic book. Switching from the 12” to a 3 ¾” scale for the relaunch of the figures and a variety of scaled vehicles and playsets.