For decades, toy companies like Hasbro and Mattel have created toy fair catalogs that they handed out to retailer representatives at multiple events. Each of these catalogs listed their newest line-up of toys that they were ready to send to stores that year. So, these retailers received the exclusive first look at these new products from these exclusive catalogs.
Since these catalogs only appeared at catalogs, collectors love to get their hands on them. These unique books give a small peek into the marketing strategies of these companies. Additionally, these promotional items often offered the first looks at a new toy line. So, each of these exclusive toy fair catalogs is an important part of history.
However, since toy fairs are trade professionals only, where no consumer could attend, few of each catalog were ever printed. These valuable rare pieces have become even rarer over the years as few survived to the current day. Whether thrown away or damaged beyond recovery, many toy fair catalogs never make it to the collector’s market.
Luckily, we have received multiple trade show catalogs over our decades of buying and selling toys. Since we are collectors like you, we understand the value of these catalogs and want to share them with you. So, we have scanned the pages from these catalogs so that you too can enjoy the exclusive looks at these toy lines. Our scans include retailer toy fair catalogs from Hasbro, Kenner, Tyco, and many more.
Coleco
- 1983 Coleco Toy Fair Catalog
- 1984 Coleco Toy Fair Catalog
- 1985 Coleco Toy Fair Catalog
- 1986 Coleco Rambo Toy Fair Catalog
- 1986 Coleco Summer Toy Fair Catalog
- 1986 Coleco Toy Fair Catalog
- 1987 Coleco Toy Fair Catalog
- 1988 Coleco Spring Toy Fair Catalog
- 1988 Coleco Toy Fair Catalog
Galoob
- 1985 Galoob Toy Fair Catalog
- 1986 Galoob Toy Fair Catalog
- 1987 Galoob Toy Fair Catalog
- 1989 Galoob Toy Fair Catalog
- 1992 Galoob Toy Fair Catalog
- 1994 Galoob Toy Fair Catalog
Hasbro
- 1984 Hasbro Toy Fair Catalog
- 1985 Hasbro Toy Fair Catalog
- 1986 Hasbro Toy Fair Catalog
- 1987 Hasbro Toy Fair Catalog
- 1988 Hasbro Toy Fair Catalog
- 1989 Hasbro Toy Fair Catalog
- 1990 Hasbro Toy Fair Catalog
- 1996 Hasbro Pre-Toy Fair Catalog
- 1997 Hasbro Boys & Girls Toy Fair Catalog
- 1997 Hasbro Pre-Toy Fair Catalog
- 1997 Hasbro Toy Fair Catalog
Kenner
LJN
- 1983 LJN Toy Fair Catalog
- 1985 LJN Toy Fair Catalog
- 1985 LJN Toy Fair Catalog 2
- 1988 LJN Toy Fair Catalog
Are you looking to sell any toys from these Retailer Toy Fair Catalogs?
Wheeljack’s Lab is the best store around to sell your old and used collections of toys and memorabilia. Whether you have G.I. Joe, Thundercats, or Transformers toys, we are always ready to help you sell your collection today. Just contact us today to begin selling your toys. We aim to answer all inquiries within a 24 hour period and will happily help you with your questions.