Mcdonaldland Specification Manual Mcdonald’s 1980’s Licensees Ad Style Guide


1 in stock


About Where This Came From: First this came from a 1970-1990’s Tonka designer executives home. He passed some time ago, this collection includes MANY product samples, packaging prototypes etc. I will likely miss some and classify them as just basic stock. Some may have generic price tags as he was going to sell them shortly before his death. So this at worst is standard product, could be something more. If questions ask, I got around 1,000 items in this collection. Comes as shown.

Condition: McDonald’s Ad and Style Guide Specification Manual. A very similar guide can be seen at It appears as mine here is a bit later. Mine has at least 2 characters the one in the link did not which are Uncle O Grimacey and Birdie The Early Bird. I can’t say if it is complete but nothing obvious is missing (pages are not numbered) A date I saw is 1980. I got a letter with it (which was dated 1982 that letter is not included as it is a separate item)

Additional information

Weight 32 oz
Dimensions 16 × 12 × 3 in


Date of Creation


Type of Advertising

Specification Book