1997 Hasbro Toy Fair Catalog – Star Wars


Join us on a journey through the 1997 Hasbro Toy Fair Catalog, which offered a first look at Hasbro’s latest toys. Some of the toys that Hasbro produced in 1997 included Star Wars, Jurassic Park, and Beast Wars Transformers.

Hasbro strongly pushed their line of Star Wars action figures and toys in the 1997 Toy Fair Catalog. With the Special Editions hitting theaters, 1997 was the perfect time to capitalize on Star Wars. Now that Hasbro owned Kenner, who originally owned the license rights to the toys, they planned to create several exciting Star Wars toys. Thus, fans were treated with several action figures that featured their favorite characters and scenes from these films.

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On this page, Hasbro promoted #27609: Electronic Talking C-3PO Carry Case. This toy featured authentic movie phrases. So, fans could hear phrases like “Oh my!”; “I am C-3PO, human-cyborg relations.”; and “R2-D2, where are you?” Furthermore, the vac-metalized case had light-up eyes. This case was shelf demonstratable with batteries included.

Next, they presented #27846: Star Wars RC Speeder Bike. This was a radio-controlled motorcycle with an imperial bike scout driver. This toy was authentically styled from the movie. It also had highly realistic weathered styling. Then, its full-function controller included forward and reverse. It even could turn in reverse. Furthermore, this toy required 4 “AA” batteries which were not included.

They then advertised #27597: Star Wars Action Playset Assortment. This assortment featured two playsets: Death Star Escape and Detention Block Rescue.

The Death Star Escape featured a firing cannon and a sliding blast shield door. Meanwhile, the figures could “duel” on the removable bridge. It also had a string with a belt that allowed figures to swing to safety across the bottomless pit graphic.

We are glad to present these exciting exclusive scans to the 1997 Toy Fair Catalog from Hasbro. Continue to see even more exciting promotional images that Hasbro provided to retailers and representatives.

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If you have a collection of old and used toys, you can turn those toys into cash. We are always on the lookout to buy old and used toys from the 1980s, like G.I. Joe, Thundercats, or Transformers. Our knowledgeable staff also understands the worth of your toys and your time. So, there is no reason to let those old toys collect dust. Contact us today to sell your collection of Hasbro toys and toy fair catalogs.

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